Tomodachiga Yatteru Cafe

Tomodachiga Yatteru Café (Japanese: 友達がやってるカフェ; lit. 'Cafe Run by My Friend', TYC) was a concept café located in Jingūmae, Shibuya, Tokyo, which operated from 2023 to 2024. The café hired staff who were experienced actors or models to act as if they were old friends of the customers and speak with them casually. The TYC concept went viral on social media, and was particularly popular with Generation Z. The café was ranked in several top trend lists for 2023. TYC operated as Tomodachiga Yatteru Bar (友達がやってるバー; lit. 'bar run by my friend', TYB), serving alcoholic beverages in the evening. Beverage company Suntory also launched a line of alcoholic drinks it developed with input from TYC.